As this year is about to end, we look at some of the best and worst moments of the year for Samsung. The year has been quite weird for the company. While the company managed to release some highly innovative and advanced smart phones like Galaxy Note 9 with features like remote control pen. Companies like Huawei and Xiaomi emerged as new rivals for Samsung. Most of the people would argue that Chinese rivals are not the only problem with big brands. Flagships are getting larger and pricey with every new iteration.
By far, the biggest failure of this year is Galaxy S9 which simply didn’t offer any reason to its users to upgrade to S9. The design was similar and there wasn’t any major improvements over predecessor. Galaxy S9 was powered by Qualcomm snapdragon 845 chip. The only highlighted feature was its rear camera with the world’s first dual aperture lens on a smartphone, barely smaller bezels.
Back in years Galaxy S5, S6 has the noticeably sleeker designs on every phone. Galaxy S6 featured the dual curved display which still influence the phones. S7 had water resistance, microSD card slot, and sophisticated space pebble. Galaxy S8 looked really promising and then S9 came out with almost similar specification and design. There wasn’t any reason to buy it over S8 with much less price.
It’s been almost 4 months since Google has released Android 9 Pie but Samsung is still in the process of updating the software. The only Samsung phone with Android 9 is the mid-range smart phone A8s which is only limited to Asian countries. Samsung is the biggest contribution of the factor known as Android Fragmentation.
The one place where Samsung failed miserably was it advertising campaign. The company used stock photo taken by DSLR as a picture shot by smart phone. Samsung couldn’t convince its social media team to not use iPhone. They have been caught using iPhone to take pictures and upload on social media. Samsung has to really re-think its marketing strategy as well as the price of these devices.